Proyecto de factibilidad para la creación de un centro turístico en la Hacienda la “Armenia”, cantón Riobamba provincia de Chimborazo

Abstract

This investigation was carried out to a feasibility project for the creation at Tourist Center in Chimborazo province, Riobamba city, Farm the Armenia, which will benefit the development of both the Riobamba city and the communities by generating direct and indirect employments offering a service that meets quality standards. Surveys have been used which were obtained mainly preferences for tastes of potential consumers and everything related to possible niche. Within the proposed format was used a prescribed project which has taken us from the market research, including the study, financial and financial evaluation. Favorable results have been obtained; the project has a good return for the investor because the investment is recovered within four years nine months, besides being positive net present value cost benefit ratio, with an internal rate of return of 19.03%, higher than the rate of opportunity. Finally, conclusions have been made to consider and control the cost of investment, one of the items most difficult to handle their high cost. Therefore, it has been recommended strategic alliances with suppliers to maintain a constant cost, on the other hand, it is recommended to use the acceptance that has the product within the market and put the project on track.