Estudio de factibilidad para la apertura de la agencia de la Cooperativa de Ahorro y Crédito Mushuc Runa Ltda, en el cantón Colta provincia de Chimborazo durante el año 2012

Abstract

This research is a feasible technical memory to open an agency of Savings and Credit Cooperative Mushuc Runa ltda., in Colta, province of Chimborazo in 2012, to satisfy needs of partners and customers and as well as to give a good finance service. The marketing study was carried out according to P.E.A. of 20862, Where the inhabitants of the canton show that 11.004 citizens are partners of other cooperatives and Mushuc Runa Ltda, will offer new products to satisfy needs of the canton population, that is, 9816 inhabitants possible new partners; the study consists of give a quality service and feasibility of credits to the partners. As a finance study the cooperative will star an investment of $ 45260 and will have a period of recovering of two years, so that, the study is profitable. As a result of study and its recommendations, the agency COAC Mushuc Runa Ltd, in Colta will get good position in the market. It is recommended to open an agency belonging to the Cooperative COAC MUSHUC RUNA LTD in Colta due to results by means of different studies and practice each one of the planned strategies.