Creación de una empresa con nuevas tecnologías para el transporte comercial, en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The creation of a Company with new technologies for commercial transportation, in the city of Riobamba, province of Chimborazo, in order to improve the decrease and satisfy the needs of our transport customers. A market study was conducted to know the different degrees of acceptance and feasibility of the technological service, as well as the analysis of competition and unsatisfied demand. The project segmentation is based on: users using smartphones, the modal split of commercial transport and the drivers of commercial vehicles that would be willing to use the mobile application to receive applications, in the city of Riobamba. The company according to the legal administrative study will work under the name of Tecnologiacom Yago Cía. Ltada. The same that will have an annual demand of 8.448.290 trips and a number of 396 drivers for the first year, that is a total of 21.334 trips per driver per year. In the calculation of the Internal Rate of Return in evaluation criteria the result is 102%. Therefore, it is viable and the Net Present Value is of 86.518,70 for which it demonstrates a feasible result. In the technical study, the ISO 9126,9241, 25000 Usability standards were applied to evaluate the performance and satisfaction of the mobile application. The implementation of the project is recommended for its feasibility in all its studies.