Modelo de Gestión de Liderazgo Organizacional para la generación de equipos de negocio de alto rendimiento, en la empresa Unilever Zonal Rutas Oro.

Abstract

The objective of the research was to implement the Organizational Leadership Management Model for the generation of High Performance Business Teams at , Zonal Rutas Oro. The company did not maintain clear processes of management of organizational leadership of its work teams nor the alignment between departments, both sales, marketing, Trade Marketing, Suplly Chain and portfolio, after identifying the commercial problems, a diagnosis was made based on interviews , Surveys and a correlational analysis of variables, which helped to define in which processes were the business team management delays, as well as the strategies to follow to eliminate Issus and to improve the positive communication that the leader of (UL) should have. It was demonstrated in the obtained results that the most relevant is the absence of an Organizational Leadership Management Model that reduces the commitment of the collaborators, the levels of sales and presence of products in the different distribution channels, that is why of the 100 % Of respondents 60% indicated that they were not clear about their business indicator objectives (KPIs). It is concluded that UL zonal Rutas Oro, lack specific roles and functions for the business areas, needs to implement, evolve and innovate leadership management processes to strengthen the managerial, administrative and commercial processes of the business turnings that has the zonal Rutas Oro. It is recommended that UL incorporate as 0ºsupport the leadership management model that has been designed and directs the processes applied in the integral personal management of the work teams so that they know their specific roles and functions and thus keep in force in the market in times Of crisis.