Estrategias de Marketing para promocionar los servicios del Hotel El Molino de la ciudad de Riobamba

Abstract

The present investigation aims to elaborate marketing strategies to promote Hotel El Molino offering services in the city of Riobamba. We investigated all the hotel information starting from its background. All its services such as accommodation, parties, restaurant, transportation and internet were described. The key words necessary to understand the weaknesses, opportunities and threats (SWOT), the current enterprise situation analysis was done. Then a market study was carried out with a survey so as to determine national and international tourists’ preferences. A strategic plan including mass media such as television, radio newspaper, international press, especially internet is posed for the enterprise to apply it. It also includes strategies such us keeping memories to promote its services so that tourists can relate them to their visit in Riobamba. Finally, an anneal operation plan (OAP) was carried out.