Propuesta de estrategias de Marketing comunitario para el “Refugio del Gavilán” ubicado dentro de la Reserva Ecológica Mache Chindul en el cantón Quinindé, provincia de Esmeraldas

Abstract

This research has as objective to develop a proposal of strategies for touristic marketing for the shelter El Gavilan located in Quinindé canton, Esmeraldas province for the current 2016 year. In the process of collection on information for the research and developing of the present proposal was used a market study, surveys, on-line, also a FODA analysis the current Marketing Strategies Proposal wants to resolve the life quality of the service and the facilities looking through the application of publishing strategies, billboards, and social network to get new customers. It is recommended to shelter El Gavilan owners to apply the proposal for improving and development of the shelter at Quinindé canton.