Proyecto de estudio para potenciar los atractivos turísticos, incremento de la planta turística con infraestructura de la zona ubicada en la comunidad de Vizcaya, parroquia Ulba, cantón Baños, provincia de Tungurahua

Abstract

This research is a study project to promote attractions, increased tourist infrastructure plant area located in the community of Vizcaya, parish Ulba Baños Canton province of Tungurahua. As the investigation it was determined that the sector does not generate tourist activities to generate income, also it has no places for accommodation of tourists, because the planning and organization are carried out empirically and the main cause is the lack of tourist facilities. The community of Vizcaya has a variety of tourist attractions ecological trails, rivers, lakes, mountains, a climate that benefits the diversity of the region, which have not been fully exploited, the same that will give tourists the opportunity to enjoy an atmosphere of tranquility and especially explore the biodiversity found in the sector. Study strategies was established to enhance tourist attractions, generating tourism-based activities. As a contribution to the substantial improvement in the current situation the implementation of a plan for tourism marketing, which has as its starting point the creation of tourist facilities, creation of tourism activities, creating communication strategies to enhance the attractiveness is proposed from the sector.