Modelo de comunicación corporativa para la Escuela Superior Politécnica de Chimborazo, período 2014 - 2015

Abstract

The Escuela Superior Politecnica de Chimborazo (ESPOCH); is an educational institution located in Riobamba city, belong to Chimborazo province. ESPOCH offers students an extensive list of creers in different areas such as: Management, Computer Sciences, Mechanical, Public Healt and Natural Resources. It counts on 1437 employess including workers, employees and teacher distributed in different areas of the organization, whitout putting aside the students, who are the core of this educational institution; they correspond to the to 90.08% of the polytechnic community. This research focuses on the poor effectiveness of internal – external communication and its impact on organizational development ESPOCH. The aim of this study was to identify in a technical way; its causes and effects as well as the design of a significant proposal able to work as a guide to support and make the institution take appropriate action and achieve greater effectiveness in communicating its activities. Regarding research methodology; surveys, field research and personal interviews, were conducted and applied to students, teachers, workers and employees, Besides, Bibliographic documentation and websites that made a complement for this research were also used. Many of the workers, employees and teachers know about the types of communication existing into this institution, however, it has been possible to make evident their inappropriate use. Taking into account this background information, it has been raised the proposal entitled: "Renewing the internal and external corporate image of Escuela Superior Politecnica de Chimborazo (ESPOCH), to improve its positioning and perception by applying the M6D". (Six Dimesions Model)