Elaboración de un Plan de Negocios para la Cooperativa de Ahorro y Crédito “Sol de los Andes”, de la ciudad de Riobamba, provincia de Chimborazo para el período 2014

Abstract

The present research the elaboration of a Business Plan for the Credit Union “Sun of the Andes” from the city of Riobamba, Province of Chimborazo during the 2014 period, which will allow us to develop a market research to determine the competitive position of the credit unión, besides that structure a business plan for the credit unión “Sun of the Andes” This investigation was developed with the members and nonmembers from the Credit Union to determine the degree of cooperative positioning has to be demand for products. The survey techniques are applied which serve as a selfassessment to find out the degree of acceptance that the cooperative has, types of services that are welcome, as well as the area that needs better attention. The evaluation result are 48% in the flexibility in the procedures, 17% which should improve customer service attention. These argument posible to design a proposed business plan to improve the level of positioning of the credit unión locally so that this Credit Union can reserch and develop (ID) new products and services to attract more customers and provide quality services.