Desarrollo de un modelo de gestión de comunicación de Marketing y Ventas en el sector artesanal de la zona urbana de la ciudad de Riobamba, período 2012, caso práctico Centro de Rehabilitación Social Riobamba

Abstract

This research is about the Development of a Management Pattern of Marketing and Selling Communication in the craftsmanship area of the Riobamba urban zone, year 2012, practical case, Riobamba Social Rehab Center to offer arts and crafts to the local public. A market survey was performed in which we use the survey technique and the questionnaire as a research instrument, to continue, after that, to tabulate the surveys. The Management Pattern proposes the elaboration of publishing strategies for both mass and alternative media. Within the mass media we have: broadcasting publicity and written one (press); and for the alternative media we have; the poster, the triptique, propaganda flying sheets, the banner, and for a better attention to the user we propose to give folders, pens, vehicle adhesives, and caps. All of this to obtain a better position and get our clients´ satisfaction,the covering and opening of new markets and the Center growing and developing. We recommend to do many capacitations, workshops, and seminars periodically both to the people working there and the cons of the Center so that they can help improve the Marketing and Selling Management of the Riobamba Social Rehab Center.