Evaluación de la factibilidad para la implementación de una empresa de acopio y comercialización de productos frescos a domicilio, ciudad Riobamba.

Abstract

In this investigation the feasibility study of the implementation of a collecting company and marketing of fresh products on home was carried out, in Riobamba city. It was based on the secondary information collected, the surveys were designed, applied and qualified. This determines the behavior of consumers. As a result (88%) of people cook at home, holding the mother for the purchases (44%), the frequency of purchase products is weekly with a (44%) and fortnightly with a (25%), (35%) of people acquires their products in the establishments of their preference due to good service, (30%) of people buy their products for their variety, (91%) of people express that they would pay for this service an additional 10% of the total value of the food basket. The company called FRESH MARKET has infrastructure, machinery and all the necessary requirements for its operation, completed the marketing process. It was concluded with the development of a project that facilitates the acquisition of quality fresh products and fair prices to Riobambeños families who receive their products in the comfort of their homes. It is recommended to implement the collecting company and marketing of fresh products al home.