Diseño del cuadro de mando integral para la Compañía de Turismo RIOEMPRES Tour S.A., del cantón Riobamba, provincia de Chimborazo

Abstract

The present research work aims to design scorecard for the company of tourism Rioempres TOUR S.A , Chimborazo Province , Which allow and facilitate the evaluation compliance planning ,objectives and goals, observe is flaws and determine solutions that help and contribute to the growth of the company, as well as the timely decision making, it makes no sense, plan and assess. The F.O.D.A analysis was applied and proceeded to determine the methodology to be applied in the design of the scorecard which will become an instrument of aid management, control of indicators for each of the prospects for comprehensive hand box, as well as the establishment of goals and initiatives with their respective managers the application of strategies in terms of the financial perspective, customer, internal processes such as attention to client, suitable working environment, quality service to the customer, as well as adequate and improve tourism culture, are ideas to evaluate its performance and improve it , in addition to being a proper tool that will allow us to make timely decisions, all with the goal of being best in the field of tourism. It is recommended to the company the proper use and application of the design of proposed scorecard based on their needs , allowing improve their decision making and greater leadership by the Manager and the due commitment of partners.