Análisis de los elementos comunicacionales que posee el cantón Quero para la creación de un sistema de comunicación que permita la promoción y difusión de sus atractivos turísticos.

Abstract

This Research had the main goal to create and propound a Communication System Manual to Quero Canton, Tungurahua province, and them it allows promotion and diffusion of its beautiful touristic places under “Eje de Turismo” administration. Before this process we started doing an analysis of communicational aspects (Global Image Audit), these aspects have a visual mess in the chromatic and typographic area, which provide incomplete information to the public audience, we started doing this process with elected logo “Quero Verde Encanto”, this election was made throughout a poll between 369 people. We proposed a promotion and diffusion by graphic material such us; posters, totems, credentials, cards, folders, notebooks, diaries, pens, mobile advertising, social networking and web pages, where we can describe touristic environment. Besides we count with a plan that allows choosing, appropriately, the best strategies to “Eje de Turismo” reach its promotion and diffusion´s goals touristic areas, so that we can reduce time, increase efficiency, ensure consistency, increase reliability, and investment protection; so that the economy improves and the logo “Quero Verde Encanto” will be recognized in our country. In conclusion, the manual, based in basic concepts of graphic design, generates reliable information, besides this manual is addressed to the “objective public” previously established, this manual speeds up the design process to diverse graphic areas. So, that we can assurance of the promotion and diffusion´s Canton Quero touristic areas. We strongly recommend using only logo we are proposing, with the aim of competitively positioning.