Diseño de packaging inclusivo para productos de consumo masivo, para personas no videntes en la ciudad de Riobamba.

Abstract

The aim of this research was to design a prototype for inclusive packaging for mass consumption white goods products, for visually impaired people in the city of Riobamba. Data collection was carried out with the 29 members of the Visually Impaired Association of Chimborazo, APRODVICH, and through interviews and observation, an understanding of the physical and economic characteristics of these people in terms of the packaging was obtained, which subsequently were the basis for the construction of the prototype. It was determined that for 31% of the participants price of the product was important, as they have limited economic means, but ot features were also important, such as the need for information in braille writing which was highlighted as being important for facilitating product recognition. For the construction of the prototype, a product was chosen based on statistics from the National Institute of Statistics and Census(INEC) and thus the decision was made to work with cooking oil, as it was identified as one of the 10 most consumed products. The packaging was made from PET l plastic, is the same plastic currently being which used in the market, with a one liter capacity, the form of the packaging did not undergo significant changes as this was the form the target audience was already familiar with and the product underwent major changes, rather than being a support this would make the packaging a hindrance for recognition. The label is aimed at two audiences, people with complete visual impairment and people with low vision. the text is in braille and there are other specific elements to facilitate comprehension. Packaging must be designed taking into consideration social inclusion for people with visual impairment and the different needs they have that must be met It is recommended that this initiative obtains the support of cooking oil manufacturers so that they can implement this system, as it is the responsibility of society as a to accept that there are people whole are part of a country's with disabilities and that people with disabilities economy