Diseñar una guía informativa del medio musical ecuatoriano actual y elaborar una campaña publicitaria de la misma en la web.

Abstract

An Ecuadorian musical informative guide was designed including publishing campaign on line in order to promote national talent in the coast and the Andes of Ecuador. Specialists in Quito and Guayaquil were interviewed to determine the objective public. The guide designing process was: logo creation, editorial development of the printed guide and creation of the website supported by a graphic package of vectorization. The publishing design was implemented since January 2016 by using a Fanpage on Facebook and generating traffic on the website. 50 users were considered to assess and valid the online campaign, the results were good such as: usefulness level 8,9/10, ease level 8,7/10, good references 9,8/10, willingness to use and recommend it 10/10. So, it meant that campaign was optimum and accepted by users reaching the objectives established. The website showed a focus group which determined: the website had enough information and was easy to be used, users were predisposed to use and recommend it, and they liked the general design of the website.