Desarrollo de un infomercial para la promoción de las carreras de la Facultad de Informática y Electrónica ESPOCH.

Abstract

An audiovisual material called infomercial has been developed in order to promote the careers of Computing an Electronics Faculty at ESPOCH. The target public and the best media for material campaign were found by means of interview and the observation cards. The following results were gotten: This material is for man a women from 17 to 25 years old of all social classes at a national level and the promotion is an internet media which is global and from wide circulation. It was observed that is a public who spend their free time browsing in the virtual platforms such as social nets. This project had several phases: pre-production phase which was the most important in the audiovisual process. In this phase the structural elements of the production work were fixed. The following phase was the production and the filming of the product. The final phase was the post production in order to edit and optimize the graphic piece for its launching. The target public will be informed and the author will get knowledge by the development of this audiovisual product.