Estudio de factibilidad para la implementación de un ecoparque de aventura en el sector El Batán, cantón Riobamba, provincia de Chimborazo

Abstract

This research proposes: designing a tourist product in canton Riobamba, Chimborazo province, it consist of 6 stages, evaluation of the potential of the area, technical product desing, marketing strategies, environmental viability, administrative legal study and financial economic viability determining that the study area by its morphology, localization and extension provides a spectacular view of landscapes with great potential to generate interest in national, foreign tourists, and local population. The national tourists are mainly from cities like Guayaquil and Riobamba, a nd the foreign tourists from Germany and the USA, an objective demand of 3123 people annual was defined. The tourists product was designe on the basis of the demand profile thath shows that the main activities that people would like to do area: Canopy, paintball, camping, reforestation, and excursion. Infrastructure for tourism was formulated as the training center, also infrastruture for canopy, cabins and trails, among others. Its commercialization will be done by means of digital platforms and agreements with travel agencies. The legal concept proposed for the operation of the product is a Company from the popular and solidarity economy, also mitigation and compensation of enviromental impact measurements were established that will reduce significantly the impact of the operation of the product. Economic and financial viability of the product was determined, having an internal rate of return on investment (IRR) of 17%, cost / benefit ratio of $1.14 and a capital recovery time of 5 years. It is concluded that the product is feasible and its recommended its implementation as a contribution to the growth and development of the tourists offert of the canton.

Key Words: tourist product, tourist potential, tourist offer.