Estudio de factibilidad para la implementación de un centro de interpretación del patrimonio cultural y natural de la parroquia Ilapo, cantón Guano, provincia de Chimborazo

Abstract

This research aims to develop a feasibility study for the implementation of an interpretation center of cultural and natural patrimony in the parish Ilapo, canton Guano, Chimborazo province: for which bibliographic research techniques were used, subsequently and audience analysis was done where the economically active population of Riobamba was established as potential tourists, also foreign tourists visiting the train station in Riobamba and Chimborazo Fauna Reserve, in addition, this allowed to determine, services and type of interpretative media and origin interest in visiting the interpretation center, the time available to visit the place, the means used to receive information and the cost of tickets. In the technical study strategic planning (museology, production process, media design, marketing study), technical infrastructure design were formulated, and marketing study was conducted. The organizational part of this center was structured with a functions manual, the legal part of the project is supported in the Ecuadorian laws and the law of Popular Economy and Solidarity, and it is proposed a model of internal and external administration for its relationship with the parish. The economic study indicates that the project is profitable, with values such as NPV= 192,365.90, IIR= 50% sre positive, invested capital would be recovered in two years and the ratio B/C is 1.22 to being a favorable investment. In conclusion, the project is feasible generating social and economic benefits. It is recommended to make strategic alliances whit institutions for advertising campaign.

Keywords: feasibility study, cultural and natural patrimony, tourist attractions.