Plan de interpretación del patrimonio cultural inmueble de la ciudad de Riobamba, provincia de Chimborazo

Abstract

Thus research proposes the development of a plan of interpretation of immune cultural heritage of the city of Riobamba, it was designed in four phases: the first was the diagnosis of the current state of the assets of the city and through the analysis of technical documents wealth management entities of the city and through workshop whit the public, where it was determined that the immune heritage is in poor condition and about 50% is damaged or in ruins; the second phase corresponded to the determination of the interpretative potential of the property heritage step performed through and extensive fieldwork, determining that the city has a high interpretative potential that can allow consolidate the city as a design practice cultural tourism from the interpretative vision; the third phase corresponded to the characterization of the audience that allowed structuring the plan, identifying as audiences the tourism and visitors who visit the different tourism attraction near the city, such as railway routes and wildlife production reserve of Chimborazo; finally the fourth stage which was called programming that focused on the development of essential elements that allow the identification of problems afflicting the immovable heritage and strategies to attack through the development of three programs and eight projects properly budgeted for in the near future it can be applied and allowed to develop cultural tourism as a socio-economic activity in Riobamba.

KEYWORD: interpretation plan, immovable cultural heritage, social tourism.