Análisis de la Gestión de la Identidad Corporativa en Redes Sociales de las I.E.S. Fundadas en la Ciudad de Riobamba. Diseño de Plan de Gestíón en la Espoch.

Abstract

This research shows the study of social networks of the Polytechnic School of Chimborazo and the National University of Chimborazo, in order to improve the level of presentation and accessibility to the user. The methodology used in the social network Facebook was descriptive; a diagnosis of the existing design was made and sought alternatives in graphic and essays published to serve on the functioning of the social pages. The theoretical underpinnings of the issue raised helped to make the best decision to work for the benefit of the use of social network Polytechnic School of Chimborazo in Facebook. The materials were used to make graphics in management software and image editing, vector editing and text editing. A detailed analysis of the management of social network, where the deficiencies and weaknesses the dimensions given in the test: profile data, information and publications, bringing the average final result of the Polytechnic School of Chimborazo 56/100 and 81/100 National University of Chimborazo in the management and operation of the pages was performed, considering that neither has a management plan for social networks. For the construction of the Facebook page, a management plan for social networks, where the elements that integrate the brand normalized University, as well as the use of graphic elements that will be present in the management the social network. If the two higher education institutions improve their evaluation parameters improve the management of corporate identity in social networks.