Proyecto de factibilidad para la implementación de una empresa procesadora y comercializadora de granola de Amaranto en la parroquia de San Andrés - cantón Guano, provincia del Chimborazo.

Abstract

Feasibility project for t he Implementation of proce ssor and marketer amaranth granola parish San Andres - cant on Guano province of Chimborazo The San Andrés zone because of its soil, climate and nature resource feature generate products of the sector mainly potatoes, corn, among others. At the moment 38 hectares of sangorache or amar anth are cultured in cultivable zone areas, during various generations amarant h has been produced in an artisanal way with limited market access. The present project is focused on a semi- industrialized production with the introduc tion of important technologic and commercial innovations which will permit a significant growth in the production capacity. With this background and in front of the fact that each time there is an increase in the products high in fiber and with insuperab le qualities for the diets of all ages, springs out the interest of carrying out the elaboration of granola based on the market tendencies found in t he present investigation. The market study was carried out resulting in a deficit of the product preferred by the consumers a type of granola in vari ous presentations, with a demand of different weights: 250gr, 350gr, 500gr, it will be initiated processing 3083,3 kg monthly, which will be increased in relation to the demand up to reaching 160kg/day. An initial invest ment of 57061,93 USD is ne cessary; the 47,43% will be financed by the shareholders and the remaining 52,57% through a loan; the projection of 6 years yields the followi ng values: Return In ternal Rate (TIR) 38.42%, Relation Benefit-Cost 2,05 USD and a Balance Point of 43926,07 USD which makes the project viable for its executi on, sensibility is highly sensible to the cost of the raw material, but is viable, while there are no very high variables as to the sale volume, sale price, wages and salaries.