Diseño de un Plan de Marketing Turístico para el Departamento de TURISMO-I-TUR- del Ilustre Municipio de Riobamba, en la provincia de Chimborazo para el período 2012

Abstract

The Thesis entitled “Design of a plan about Touristic Marketing to the Department of Tourism-I-TUR of the Municipality of Riobamba, in the province of Chimborazo, in the year 2012” was written considering the objective to satisfy the needs of the market by offering new touristic places. We started from an internal and external situational analysis which facilitated us to design the Matrix of Profiles Strategic External, then the study of market was made, and this study was constituted as the basis for the design of the strategies. The Plan of Touristic Marketing includes the following strategies: Product, Price, Plaza- Distribution and Publicity-Promotion. These ones are established according to the needs of the company and these help to better the participation of the market by influencing to get the goals established as well. Through the proposes above the company will be able to increase its placement in the mind of tourists by using an advertising offer, as one of the most important factor to better the cooperative image and also to reinforce the touristic attractions. To apply what it is proposed in this thesis is recommended in order to get the departmental objectives, to increase its placement in the local market and extend its coverage in the objective market.