Plan de negocios para la comercialización de mermeladas en la Asociación Quilla Pacari en la provincia de Chimborazo, ciudad de Riobamba, parroquia Calpi, comunidad San Francisco de Cunuguachay en el período 2011-2012

Abstract

This business plan includes direct information about the Association background and its marmalade plant; about its sample specifications about the carrots which is the direct prime material to elaborate the marmalades. In addition to the, we show its geographical placement and the updated legal base of the Association. It also contains the actual situation of the administration production, commercialization and human resources of the Association, and shows its most updated orgs they work with. Finally, this plan proposes strategies for a commercialization continuous improvement based on certain studies such as: a technical and financial market research and a financial evaluation of this Business Plan. We also present conclusions and recommendations based on financial factors and results.