Proyecto de inversión para la fabricación de alternativas ecológicas para el aseo de mascotas en el cantón Riobamba, provincia de Chimborazo, año 2023

Abstract

The Eco-Riopet investment project emerged as an innovative initiative that seeks to address the growing concern for the care of the environment and the well-being of pets, so the main problem identified was the lack of eco-friendly options in the market of pet products, especially in the shampoo sector. Therefore, the objective was to design the investment project for the manufacture of ecological alternatives for pet grooming through a financial technical document that determines the viability for its execution in the Riobamba canton, province of Chimborazo, year 2023. The methodology used began with an exhaustive market study to understand consumer trends and the needs of the target audience, thus applying non-experimental research that involved the use of qualitative and quantitative techniques for data collection and information analysis. obtained. The results they showed were encouraging. In relation to the market study, a latent demand for eco-friendly products for pets was revealed. Likewise, the need to produce shampoo bars with natural ingredients was confirmed. In the legal and environmental part, the importance of complying with national regulations and existing environmental standards. The relevant conclusions indicated that Eco-Riopet has good growth expectations in the market by offering products that meet the needs of consumers concerned about the environment, thus determining that the strategy of using biodegradable wrappers and natural formulas are essential to differentiate the product. and generate environmental awareness, in summary, Eco-Riopet represents an innovative idea within this market industry, providing economic indicators that support the viability of the investment and the potential for business growth.