Proyecto de factibilidad para la creación de una sucursal de la ferretería “Ferriaceros Cotopaxi”, de la ciudad de Latacunga, provincia de Cotopaxi, año 2023

Abstract

The main objective of this research study was to carry out an exhaustive study of the different market variables to know the financial feasibility of a new Ferriaceros branch in the Latacunga canton, Cotopaxi province for the period 2023-2027. All this was carried out through a mixed approach methodology, with a descriptive level research, with a non-experimental design; with the use of research techniques and instruments for data collection, which were tabulated through the structure of the different studies implemented. Having as main results: an unsatisfied demand of the market which indicates an opportunity for the new business; it was also possible to know through the technical study the different resources and structure for the new branch; there was also an administrative study that determined the functional organization of the institution and finally the economic study could be calculated. The financial study being the fundamental basis for decision-making by investors, it was possible to learn that the Net Present Value (NPV) was positive for a value of $325,132.31 and an Internal Rate of Return (IRR) of 21.56%, which demonstrates the financial viability of the project. Thus, it was concluded that, according to the financial indicators, not only is there a profitability of the undertaking, but also a significant generation of employment for the local population. In addition to the financial benefits, the contribution to local economic development stands out, consolidating Ferriaceros' position in the market and catalyzing growth in the area. This study lays the foundation for a successful expansion backed by concrete data and the active participation of the community, constituting a valuable contribution to the field of business decision-making and local economic development