Proyecto de factibilidad para la creación de un centro de acopio y comercialización de cebada en la parroquia Tixán, provincia de Chimborazo, año 2023

Abstract

The feasibility project for the creation of a barley collection and marketing center in the Tixán parish, Chimborazo province, year 2023 is due to the fact that farmers do not sell their product correctly. The objective of the research was to diagnose the current situation and elaborate the market study to allow the farmer to pay a reasonable price. A quantitative and qualitative methodology was used in the research, applying instruments such as surveys to barley farmers and mill owners; as well as, a situational diagnosis using the SWOT matrix, where it was determined that there are low prices in local markets because the prices paid by the intermediary, there is no associativity among barley producers, and there are no fixed customers. In order to solve the problem, each of the phases of the market study is developed, where it is known that Tixan parish is made up of 100 barley producers who produce from 5 to 100 quintals, and it was also determined that there are 42 companies that produce barley derivatives as future customers. To reach the consumer, different marketing strategies were applied to help position the company in the customer's mind. For this purpose, the organizational structure and corporate philosophy with which the company must carry out its activities was analyzed to fulfill with the processes and procedures in each of the areas. It was demonstrated that the project is viable since the economic and financial evaluation showed an NPV of $9,447.74 IRR 20.34%, an Investment Recovery Period of 4 years 5 months and a Benefit-Cost Ratio of 1.18 being reestablished and applicable