Gobierno corporativo como generador de valor para la Unión Provincial de Cooperativas de Ahorro y Crédito de Chimborazo - UPROCACH, año 2023

Abstract

The Provincial Union of Savings and Credit Cooperatives of Chimborazo (UPROCACH) does not have an updated Corporate Governance model in accordance with the regulations called Standard of Good Governance, Ethics and Behavior issued by the Superintendency of Popular and Solidarity Economy (SEPS). This lack limits the organization's ability to generate value in its products and services that it provides to member cooperatives and other interest groups. For this reason, the objective of this Research Work was to design a Corporate Governance model for the Provincial Union of Savings and Credit Cooperatives of Chimborazo – UPROCACH, through current regulations with the purpose of generating value for products and services. The methodology applied had a mixed approach, the level of descriptive research was used, and the research design was non-experimental and transversal because variables were not manipulated and it was developed in a specific period of time. On the other hand, the type of study was field and documentary, which were necessary to collect information through techniques and instruments such as the interview directed to the manager and the survey applied to the administrative staff of the organization. Through this methodology, it was determined that UPROCACH does not have an updated corporate governance model, does not provide training to staff or board members, and does not have a marketing plan, causing disadvantages in building member loyalty, positioning itself in the market, generating transparency and credibility in the market. This is why a Corporate Governance model has been proposed that contains the regulatory aspects necessary for good governance, as well as indicators, a matrix of internal and external factors (SWOT) and strategies that allow for mitigating the problem