Proyecto de factibilidad para la fabricación de cerveza artesanal derivada de la pitahaya en el cantón Palora, provincia de Morona Santiago, año 2023

Abstract

The pitahaya, being considered an exquisite fruit in several countries on other continents, carries both positive and negative aspects. On the one hand, there is an increase in fruit exports, which generates significant economic growth for the country, and, on the other hand, for producers, the situation is not so favorable because they face obstacles in the process of selling their fruit, which affects their ability to market all their production. Furthermore, the lack of products derived from pitahaya limits the opportunities to sell the remaining production, therefore, the objective of this research was to design a feasibility project for the manufacture of craft beer derived from pitahaya in the Palora Canton, Province of Morona Santiago, year 2023. The methodology used had a combination of qualitative and quantitative approaches, a non-experimental cross-sectional design was used since no variables were manipulated and the study was carried out in a specific period of time. The study sample was the province's economically active population (EAP), aged between 20 and 69 years. Field research was used, using various methods, techniques and instruments, which provided relevant information, allowing the determination of the unmet demand to advance the development of the project, such as the legal, administrative, technical and financial study, where it provided key results of the economic indicators used which are: NPV of $56,482.23, IRR of 33.28% and profit ratio -cost of $1.54 In addition, it was determined that the recovery period is 3 years and 5 months. These results concluded that this project is viable for execution, especially from an economic-financial perspective. Despite high initial financing costs, the results were positive