Estudio de factibilidad para la creación de una empresa importadora y comercializadora de insumos médicos en la ciudad de Riobamba, año 2023

Abstract

The present feasibility study for the creation of an importing and marketing company of medical supplies in the city of Riobamba, year 2023, arises because the problem is associated with the lack of supply and diversity of medical supplies available for those who provide medical care and those who are related to the health area. The objective of this research is to determine the feasibility of the project and to provide new purchasing alternatives for medical establishments. The research used deductive, inductive and analytical methods, for data collection instruments were used; The survey was conducted to 335 medical centers in the sector where it was determined that the evaluated population does not have suppliers that provide supplies and medical equipment with advanced technology and high quality. Through the market study the existence of an unmet demand was identified, for this the technical study was proposed with detailed processes, administrative with an appropriate philosophical structure and with the corresponding permits of law to carry out the project, the financial study showed the feasibility and profitability due to the positive NPV of $ 39. 685.85, an IRR of 23%, RBC of $1.48 and a PRI of 4 years, 3 months and 9 days, therefore it is evident the importance of implementing this project by applying innovative strategies with the passage of time to be able to position ourselves in the market and obtain positive results in the economic and social aspects