Modelo de gestión admiistrativo-financiero para el minimarket “Día a Día” en la parroquia Puembo, provincia de Pichincha, año 2023

Abstract

"DÍA A DÍA" Minimarket presents low economic performance, since it does not have any type of document that serves as a guide with guidelines to solve possible problems, therefore, the objective of this Degree Project was to design an administrative and financial management model through an exploratory analysis of the current situation of "DÍA A DÍA" Minimarket, to maximize economic performance. The methodology implemented had a qualitative, quantitative, and mixed approach, a type of documentary, field, and descriptive research was used, the study population consisted of four people of which were workers, as well as 67 customers taken as a sample of the database of the establishment, being fundamental the application of methods such as analytical and deductive, as well as techniques and instruments among which were the interview directed to the owner-manager. Through this methodology it was determined that the Minimarket does not have an administrative and financial model that directs the personnel towards the achievement of the objectives, it also presents a lack of an organizational and functional structure, creating operational confusion, inadequate control of costs and expenses, loss of customers, decrease in sales, lack of liquidity to cover short-term obligations, strong leverage. Finally, according to the research carried out, it is concluded that the poor execution and structuring of the administrative and financial processes of the Minimarket have efficiently prevented the maximization of profits, thus, expenses are increasing very fast, therefore, a model of financial administrative management is proposed that, through monitoring and control of this, will improve the performance of "DÍA A DÍA" Minimarket, in its different processes