Modelo de gestión administrativo-financiero para la microempresa Oxart Cell del cantón Riobamba, provincia de Chimborazo, periodo 2022-2026

Abstract

The technology marketing company Oxart Cell did not have administrative and financial planning as such, which has generated basic management in the company, with empirical knowledge and little adequate for money management and decision making. In this sense, the objective of this research was to design an administrative-financial management model for the improvement of corporate health in “OXART CELL”, in the city of Riobamba, through a mixed approach methodology, at an exploratory, descriptive and explanatory, whose research design was non-experimental. To collect information, research techniques such as surveys and interviews were used, which resulted in the main results being that the organization does not have clear objectives and goals, which is why it has not generated an adequate business environment. On the contrary, it has unleashed disorganized administration and finances that do not allow prompt and correct decisions to be made since they tend greatly to confusion and disorganization of functions. On the other hand, the economic results in the company become unstable in each new period so, in conclusion, it was necessary to recommend that work be done as soon as possible on the creation of a strategic plan in the administrative and financial area that minimizes the liquidity risks and increase profitability opportunities and organization of the administrative process in the internal area of the company