Diseño de un plan de negocios y comercialización de biodigestores enfocado en la obtención del biol potenciado con el hongo trichoderma obtenido del estiércol del ganado en la industria ganadera del país

Abstract

Productive activities such as agriculture and stockbreeding have evolved intensively. This improvement in the industry has brought with it a negative impact on the environment since the excessive use of fertilizers and pesticides, as well as the poor management of animal waste, has caused damage to the quality of the planet's resources. The objective of this entrepreneurship project was to create a business plan and commercialization of a product and/or service that goes hand in hand with the improvement of the industry with a focus and emphasis on the care of the environment. This research was developed through technical specifications for the implementation of biodigesters whose main byproduct is biol, which is intended to be enhanced with the Trichoderma fungus. This contains properties that improve the biofertilizer making it an important ally of farmers since it has organic fertilizing and pest control characteristics. This is expected to create a circular economy in which the final customer can take advantage of all its resources and generate others. This was done through the creation of a brand that is friendly to the target market; which was studied through field interviews, surveys, among other necessary tools. This methodology allowed for determining the needs of the target public. A detailed financial plan of each of the costs to start the project was presented, and finally, the profitability of the project was demonstrated. This was appealing to potential clients and the partners of the enterprise. In conclusion, it was determined that the market for biodigesters and the use of biofertilizers such as biol has remained stagnant since they did not present innovative solutions for the farmers of the country. So a viable, eco-friendly, and attractive solution for their economy was presented.