Estudio de factibilidad para la producción y comercialización de vainilla orgánica en la parroquia Sevilla Don Bosco, periodo 2023.

Abstract

The growing global demand for healthy food has generated a significant boost in the production and marketing of organic vanilla, especially in the parish of Sevilla Don Bosco, located in the province of Morona Santiago. With the general objective of developing a comprehensive analysis of the production and marketing of organic vanilla in this region, a feasibility study was carried out. The specific objectives addressed different vital aspects, including elaborating a theoretical foundation, market analysis, economic, technical, and legal evaluation, as well as implementing a generic market analysis program. The research was based on a theoretical framework covering issues related to vanilla and its production and the structure of a feasibility project, among others. The methodology adopted a mixed approach, combining literature reviews and quantitative surveys addressed to a representative local population sample. The estimated annual demand was set at 18,000 purchases, covering 70% of the total demand in the region. The technical study analyzed production capacity, plant, and technical requirements and presented a marketing proposal considering the 4 Ps of marketing. The management study addressed the business structure, mission, vision, functions, and legal aspects. The economic and financial analysis revealed that, of a total required investment of 48,474.28, the partners would finance 33% and 67% by a bank loan. Finally, a profitability of 22.86% was determined for the owners, with a break-even point of 10,147.52. In conclusion, the project was considered feasible for producing and marketing organic vanilla in the parish of Sevilla Don Bosco.