Plan de Marketing Turístico para el Centro de Manejo de Vida Silvestre Guayabilla, ciudad de Ibarra, provincia de Imbabura

Abstract

Through this investigation was possible to announce services that the Center opens to national and foreign tourist and situates it in an important sector of the market. Whit this project, it was solved the problem of dissemination and promotion of the Center for which was developed the design of the logo, strategies for dissemination and promotion in the local and foreign market; the market research was carried out, determining the SWOT analysis, the philosophy of the company and the corporate identity, fixing strategies of tourist marketing, designing the marketing mix an defining the system of control and evaluation, using a specific methodology, through skills of direct and indirect observation, meetings with representatives of the company; surveys applications, both national and foreign tourists. There were known tastes and preferences that they have at the moment of choosing a service or product, where there are estimated advantages and disadvantages of the market, the same ones that allow being able to take correct decisions in reference to the public purpose. It gave a personality to the company by creating a logo that represent the economic valuation, comparing the current state after the execution of the plan. As recommendation supervisor need to maintain the price of entry for one year, beginning to have income by a larger number of monthly visitors. Since the first year will be invested the implementation of the Marketing Plan which will cost $16080 and the second one you get utility.