Elaboración de un plan de negocios para la creación de los multiservicios exprés: lavadora de autos y adicionales, en la parroquia Yaruquíes del cantón Riobamba

Abstract

The objective of this research work was to elaborate a business plan for the creation of a multi- service express car wash: car wash and additional services, in the Yaruquíes parish of the Riobamba canton, with the purpose of providing a quality service to its clients. The project focused on a business plan consisting of 4 phases: market research, technical organization and financial analysis. The methodological part of the research used the deductive and inductive method, the techniques and tools used were observation and survey, which allows us to collect real and truthful information. Through the surveys it became evident that the respondents are not totally satisfied with the services offered, that they lack complementary services and an environment where they can relax while washing their vehicle. At the same time, 100% of those surveyed agree that an express car wash should be implemented in the parish because the other car washes are located far from the sector. In conclusion, the development of the business plan will help the implementation of the washing station to be an attraction for the parish and citizens in general, with adequate services to meet the demand, it is recommended to apply the following business plan to improve and implement the services.