Plan de negocios para la implementación de servicios turísticos en la quinta El Edén, cantón Guano, provincia de Chimborazo.

Abstract

This research work aimed to develop a busmess plan for the implementation of tourism services in the farm “EI Edén, located in Guano cantón, Chimborazo province, which was done by analytical, descriptive, and field methods, collecting primary infonnation through participatory observation and secondary infonnation, as an alternative of reactivation and economic revitalization for the establishment and the tourist development of the canton, through the implementation of new tourist services. In addition, in the first stage, infonnation was collected through documentation of tourists who came to the Guano canton, through which a market study was conducted with the help of surveys which helped us to determine the visitor's profile, in the second stage, the existing supply in the canton was characterized and the objective demand was detennined, that is, to whom the project was directed, Then formulated strategies for the operational area and for marketing the product through the SWOT analysis, where it improved the slogan and logo to generate an impact on the consumer, To sum up, the financial analysis determined the profitability of the project through financial indicators; in a positive (NPV) $ 47. 398.17 an (IRR) of 24.12%, a Cost/Benefit of $1.83, in a (PRC) to the fourth year, where it is recommended to get strategic alliances with public and private enterprises in the province and implement through the Canvas Model the business plan for management and innovation in products, to position in the national and regional market.