Diseño de un plan de comunicación mix para la Superintendencia de Telecomunicaciones, delegación Regional Centro, período 2011-2012

Abstract

The present Design of Mix Communication for the Regional Delegation Center of Telecommunication Supervision thinks about how to spread the information to the user of telecommunication services in order to improve them, giving information according to telecommunication services they contract, and familiarize themselves with their rights and obligations. Also, it is necessary to realize mass media digital and printed matter campaigns in order to promote the works that the Center of Information and Claims is carrying out to encourage the citizens a culture of rights demand, such as bulletins of press to keep informed the citizens all the services the institution offer and the result of the management work of the Centre in order to satisfy needs and requirements. Chats that allow citizens offer advice for the suitable use of this service, explaining procedures or steps made for claims or denunciations. The Plan of Marketing will allow to the Center of Information and Claims to increase the number of users, to offer a quality service and improve the management in this service, increasing volume of attention and response to different citizens requests. The users and the organization will accomplish with their rights and obligations and information participation of telecommunication services giving faithful fulfillment to their functions with quality and solvency.