Sistema de packaging multifuncional para la empresa Mom Petit Babystore de la ciudad de Riobamba.

Abstract

This degree work is done for the company Mom Petit Babystore, dedicated to the online sale of children's clothing; to develop a multifunctional packaging system to provide quality and safety to customers and generate higher sales and economic income for the company. Packaging is an essential tool at the point of sale, achieving costumer's attention which is the purpose of a new multifunctional packaging that will influence the purchase of products together with the image of the company gathering information from it to understand the products and their target audience. Gui Bonsiepe's methodology was used to provide alternative results, which consisted of breaking down problems into sub-problems; within this stage of development, the problem structure design, and realization were carried out. A survey was applied to clients who helped with ideas for the functional process of packaging. The results obtained contributed with ideas to the image, to aspects of the packaging, and to know the public to whom the container is directed; the proposal was developed in the programs Adobe Photoshop and Adobe Illustrator. It concluded that the approach of multifunctional packaging was accepted by the manager of the company and by the clients. It is recommended to keep the packaging system active in the company and improve the practicality of the functions for higher positioning.