Diseño de producto editorial y aplicación móvil sobre la investigación Diseño Andino”, de la EDG – ESPOCH 2020

Abstract

The purpose of this research was to develop an editorial resource and a mobile application through the use of editorial and software techniques, for the dissemination and broadcasting of the EDG Academic Conference ANDEAN FRACTAL DESIGN. The research approach was qualitative, due to the characterization and categorization of the design elements. The method was synthetic analytical and techniques such as documentary review were used. To elaborate the theoretical framework and the compilation of articles the focus group and Delphi for the validation of the products. In the first place, seven articles were compiled that were part of the academic day. Next, each of the book parts and the distribution of the contents was designed, based on the Ecuadorian Andean Proportional System cover, margins, master pages, tables, and illustrations. Adobe InDesign software was used. For the mobile application, the Gasca & Camargo methodology was applied, it consists of five phases’ analysis, design, development, performance tests, and delivery. The Andromo online application was used in this process. Finally, the validation of the products was carried out with experts in graphic design and with the authors of the book. As a result, a 130-page digital book was prepared with seven chapters whose structure reflects the principles of Andean design and the user-friendly mobile application. It concluded that these products allow diffusion by the accessibility offered to users. The teaching research group recommended placing the application on its website so students, teachers, and researchers, in general, have access to these digital resources.