Propuesta de un programa gráfico identitario y señalético para la Unidad Educativa Juan Pío Montufar de Quito.

Abstract

The work objective was to create a graphic identity and signage program for Juan Pío Montúfar Educational Unit in Quito city that improves communication and visualization in the public of interest. In the first instance, an image audit was carried out applying Justo Villafañe methodology with three phases: self-image, the internal and external image through different methods were analyzed like visual identity, internal culture, and communication with the public interests. The analysis identified no appropriate use of visual identity in the institution. The following strategies were proposed to improve the institutional image: to stylize the emblematic shield by applying a grid to establish a precise order and distribution of the compositional elements and enhance an aesthetic improvement. Likewise, a graphic brand proposal was prepared with its respective applications based on the Design Thinking Methodology whose main characteristic is connecting with the target audience's needs. Consecutively, a proposal for a signage system was developed using the Joan Costa methodology, where information was obtained about the institution in its different areas. The result obtained through the proposed strategies was the development of a visual identity manual where the rules of use for the new graphic brand, the institutional shield, and signage are established with standards and procedures for planning and design. It is concluded that implement a new graphic brand, a better emblem, and its respective signage provide a clear and coherent image improving the identity and recognition of the institution. It is recommended to follow the guidelines established in the visual identity manual for the appropriate use of the brand, as well as the positioning of the institution.