Diseño de un personaje animado basado en aspectos culturales de la comunidad de Montañita.

Abstract

The project proposed to design an animated character based on the culture of the Montañita community, to strengthen sector recognition and generate an idea of belonging and identification among the inhabitants. In the process, the ethnographic and qualitative research was taken as a basis, which allowed a collection of adequate information regarding the community, as tools, surveys were used towards the inhabitants, and photographic analysis sheets referring to the culture of Montañita. To determine the composition Bruce Archer¨s methodology was used, with three phases: the analytical (information gathering), the conceptualization and development of the character (creation and composition of the graphic resource), and the dissemination phase (presentation and evaluation), graphic software such as Illustrator used to design the character and After Effects to create a presentation video. To analyze the character and its communicative function, a presentation was developed through social networks and a survey was carried out to determine whether the implanted design was functional and attractive, and 90% identified with the character and considered that represents the culture of Montañita. It concluded that a graphic element such as an animated character can help the recognition and differentiation of a community, in addition, this element can adequately represent something as complex as culture. It is recommended to investigate to get information that can help to determine the characteristics, whether graphic or conceptual, of the character that is being designed.