Proyecto de factibilidad para la creación de un centro comercial en la ciudad de Riobamba, año 2023

Abstract

In Riobamba City, there are various shopping centers that do not meet the consumers expectations. Additionally, a considerable growth in the demand for products and services in the central area of the country has been observed. Therefore, the objective of this research was to develop a feasibility project for the creation of a shopping center in the city of Riobamba in 2023. To achieve this goal, research was conducted with both quantitative and qualitative approaches. The design used was non- experimental and cross-sectional, as no variables were manipulated, and the study was carried out within a specific period. The research employed documentary and field studies using research methods, techniques, and instruments, which included surveys conducted with 381 economically active people (PEA), focus groups, and the analysis of secondary sources. Through this methodology, information was gathered on consumer preferences, the current situation of the commercial and service markets, and the number of people in favor of establishing a shopping center in the central area. The proposed center would consist of commercial spaces, offices, and apartments. A market, technical, legal, administrative, and financial study was conducted. Regarding the financial aspect, short-, medium-, and long-term analyses were carried out. It was concluded that the creation of the shopping center is feasible in the medium and long term, as it showed positive Net Present Value (NPV) and benefit-cost ratios of 1.01 and 1.51, respectively. Significant investment recovery is projected to take place after 5 years, indicating that the project will be profitable in the medium and long term. Based on the financial evaluation, it was determined that the project is viable and profitable, thus recommending the implementation of the proposal