Proyecto de factibilidad para la creación de un centro de acopio y comercialización de papa en la comunidad de Palopo, parroquia Ignacio Flores, cantón Latacunga, provincia de Cotopaxi, año 2022.

Abstract

The feasibility project for the potato collection and marketing center in Palopo, Ignacio Flores parish, Latacunga canton, Cotopaxi province, was developed in 2022 to implement an associative enterprise for potato marketing. For the development of the research, methods, techniques, and instruments such as a survey of producers and traders were applied, finding several shortcomings, for example, that the producers have not been able to associate because they do not know how to manage a company, so intermediaries pay lower prices than the fair price. In addition, the distance that farmers must travel to market their product is excessive, which causes the product to arrive in poor condition, resulting in a loss of investment for the producer. Therefore, a market study was carried out to determine the level of supply and demand, the analysis of sales prices, and the mechanisms necessary for marketing and distribution within the collection center. As result, the project is viable and profitable, with a positive outcome in the economic evaluation. The NPV obtained is $182,279.18, IRR of 33%, and a capital recovery period of 28 months. It is recommended that those involved in the project analyze the environment to consider the market with the strategies proposed, which will strengthen the collection center and enable them to eradicate poverty among farmers and improve their knowledge of potato cultivation.