Estrategia comunicacional para el manejo sustentable de los recursos naturales en la facultad de Recursos Naturales-ESPOCH.

Abstract

In the Faculty of Natural Resources (FRN) of the ESPOCH, which has a population of 1,454 people, including students, teachers, workers and employees; four professional careers are taught here whose common objective is to ensure the responsible use of natural resources, the preservation and conservation of ecosystems. However, there is a low environmental awareness among the members of the university community. The objective of this Curricular Integration Work was to elaborate a proposal with communication strategies addressed to the Faculty of Natural Resources to promote the sustainable management of natural resources, protection and conservation of ecosystems. The starting point was the collection of bibliographic information, the use of the survey as an instrument in which a questionnaire was handled based on the independent variable: communication strategies and the dependent variable: management of natural resources, which were raised on a scale of Likert. For the statistical analysis, descriptive statistics were used in Microsoft Excel spreadsheets where the data obtained were grouped and structured through tables and bar graphs chosen by the nature of the variables. Based on the results collected, the necessary information was obtained to carry out a real diagnosis of the problem and choose the appropriate communication strategies for the dissemination of the management of natural resources. It is concluded that in order to achieve effective communication and correct environmental education, it is necessary to apply strategies that allow understanding current environmental challenges together with the knowledge and dissemination of important information about how to manage natural resources. This will motivate people to get involved in a community committed to the conservation of the environment; therefore, social networks and informative talks are the most suitable methods to encourage the Faculty of Natural Resources.