Diseño de un plan estratégico para la empresa ERFA constructora en la ciudad de Quito para el periodo 2023-2027

Abstract

The objective of this research work was to design a strategic plan for the construction company "ERFA" in the city of Quito for the period 2023-2027, to have an organizational growth and to know the satisfaction of customers in terms of service through surveys and interviews. For the development of the work we used the deductive method that goes from the general to the particular, the finite population formula was used to draw the sample, the mixed research approach was carried out; the level of research was descriptive; the type of research was documentary and field research, since the findings of the research conducted in the company ERFA in the city of Quito were documented. The market study was carried out to know the acceptance that the company has and the level of customer satisfaction according to the service provided to the community; in which the results were satisfactory because potential users responded favorably, it was identified as an important factor in customer preferences when acquiring the construction service the recognition that the company has for the quality shown at the time of construction of premises, buildings, among others; it was also known that the favorite means of communication for the customer to be informed about new projects of the company is through social networks. These data contribute to the proposal approach with the development of the strategic plan through the design of strategies to improve the service of the construction company and thus achieve the objectives, mission and vision proposed for the company. It is concluded that the strategic plan serves to implement the operational plans and that the company can achieve its objectives and goals proposed with the work team through the creation of achievable, measurable and quantifiable strategies