Diseño de un producto turístico para las comunidades La Chorrera, Mirador y Pulinguí San Pablo de la parroquia San Juan, cantón Riobamba, provincia de Chimborazo.

Abstract

The technical project aimed to design a tourism product for the communities of Chorrera Mirador and Pulingui San Pablo, San Juan village, Riobamba canton, Chimborazo province; an applied methodology was used through field research and literature review. For the validation of the tourism potential, primary and secondary information was analyzed; for the commercial viability in the design of the product, an analysis of supply, demand and competition was made to establish unsatisfied demands and the tourist profile, applying surveys, the technical viability was made through the design of the product, the operational capacity of the project, the georeferencing of the attractions and services to be chained and itineraries. In addition, the environmental impacts were evaluated using the Lázaro Lagos Matrix and mitigation measures were designed, the legal and administrative study was carried out using the regulations for community tourism centers. The economic-financial study determined the investment budget, sources of financing, depreciation of fixed assets, expenses, income, and cash flow. The financial analysis consisted of the not present value, internal rate of return, and cost-benefit ratio. It was determined that the communities have potential attractions for tourism, the commercial study determined the acceptance of 98% national tourists and 89% foreign tourists, proposing a tourist package, which will be profitable according to the financial indicators: Net Present Value 24,327.24, the Internal Rate of Return 13%, and the benefit-cost ratio is $1.26, which means that for every dollar invested, a profit of $0.26 will be obtained. To sum, the project is commercially viable, technically productive, environmentally, legally, administratively, and economically- financially. It is recommended to execute the project according to the budget planning of the commercial, productive and administrative areas, considering all the studies carried out in this proposal.