Plan de negocios para implementar una planta de snack de frutas deshidratadas de tuna y piña.

Abstract

This work aimed to elaborate a business plan proposal to establish a processing plant for prickly pear and pineapple dried fruit snacks in Zone 3 of Ecuador. The methodology used was quantitative and qualitative, including descriptive, qualitative, quantitative, field research, and bibliographic methods. The following work started with a diagnosis using tools such as PESTEL (political, economic, social, technological, environmental, and legal factors), an analysis with impact matrices, and the General Electric matrix, which provides information on the macro and micro environment for the implementation of the project. Then we proceed to the market study considering the current supply and demand. At the same time, a marketing mix is developed and adequately projected for the target market. Considering the above, a market study was elaborated where the feasibility is established concerning the competitive advantages, the economic capacity, and the market surrounding the dried fruit plant. According to the methodology used, the financial indicators showed that the minimum acceptable rate of return is 16.11%, with an NPV of 185,055.28 dollars, the IRR is 21%, and the benefit/cost is $1.17. In conclusion, it is considered that this project is viable, feasible, and sustainable over time, therefore its implementation and business model to establish the dehydrated fruit processing plant in the study area is commendable. However, it is recommended to take advantage of the market opportunity by implementing other fruits and verifying more products from dried fruits that will contribute to the region's economic development.