Plan estratégico del asadero - restaurant “Las Especias del Sabor” en el cantón Colta para el periodo 2022-2026

Abstract

The Grill - Restaurant "Las Especias del Sabor" is a family business whose administration is empirical. Problems such as lack of planning and organization of activities, lack of authority, and decision-making capacity have caused the inefficient management of the business. Therefore, this research aimed to develop a strategic plan to increase the administrative control of the Grill - Restaurant "Las Especias del Sabor," located in the Colta canton, province of Chimborazo, for the period 2022-2026. The methodology used was a mixed approach, with a descriptive research level, non-experimental - transversal design since the variables were not manipulated and the information was collected only once. It was also of a documentary and field nature since the company's facilities in Colta were visited. The deductive method was also used, surveys were applied to the company's collaborators and clients, and an interview was conducted with the manager to gain in-depth knowledge of the company's business problems. After the analysis and interpretation of the results, it was identified that the company needed to have a business philosophy and defined short- and long-term objectives. Therefore, a strategic plan was developed for the company to propose a mission, vision, corporate values, and business policies. At the same time, objectives and strategies with their action plan and schedule of activities were also proposed. In this context, it was concluded that the proposed strategic plan would strengthen administrative management, achieving the enterprise's sustainability over time.