“Diseño de una planificación estratégica para la empresa “Master Light. Cia. Ltda”, de la ciudad de Quito, período 2021-2025.”

Abstract

This curriculum integration project sought to develop a strategic plan for improving administrative management at Master Light, CIA, LTDA in Quito, Ecuador, from 2021 to 2025, in order to achieve the company's growth and development. The research was conducted through a mixed-approach methodology of qualitative and quantitative with analytical and descriptive methods, in turn with the application of different instruments and techniques for the gathering of information for the development of specific strategies for the company. The instruments used were: observation; a bibliographic form; a questionnaire; and an interview guide. The main results obtained were the situational analysis of the company through the analysis of internal and external organization factors, which detected the critical administrative situation due to the inefficient management of resources and the absence of control and follow-up processes in the production areas. As a result, it is proposed that a strategic plan be developed that involves and utilizes the organization's strengths and opportunities to counteract the threats and risks inherent in its commercial activity in order to improve the organization's performance and productivity. It is thus concluded that the present research work manages to identify the main critical areas of the organization and proposes clear strategies to improve and achieve a higher financial return for its investors. It is recommended to the company that it use this document as a technical guide for the implementation of strategic planning.