“Modelo de gestión administrativa aplicando el Balanced Scorecard para la empresa del Alba Construcciones del cantón Riobamba, provincia de Chimborazo en el año 2015

Abstract

The construction industry is one of the sectors that most energizes the economy and as such is considered as its active engine, generating linkages with a large part of the country's industrial, commercial and service branches. It is also a key indicator of the evolution and growth of an economy; Thus, when the economy is in recession, the construction sector is one of the most affected and, conversely, in times of economic boom, construction becomes one of the most active sectors. One of the most important aspects is knowing how to correctly manage the resources that a builder has, these resources are human, financial, physical, informational and technological. The most difficult to handle is the human. Must have the capacity and ability to manage with employees and contractors. Another indispensable resource is financial, which can come from different sources such as banks and private investors. Timely and correct decision-making, as well as management control, will allow you to survive and develop in an increasingly demanding environment. The proposal of this thesis is based on designing and applying an administrative and financial management model within an appropriate framework for the management of the company and its construction projects, aligning it with models and success stories recognized worldwide. Specifically, investigative, conceptual and methodological aspects are delimited. In the study process, an analysis of the current situation of the company was carried out, as well as a detailed description of the industry and the construction companies, and finally a management model was proposed that solved many of the organizational weaknesses with solvency.